Breaking
Apple's March 2015 Spring Forward Event
At noon on March 9, Apple will hold a media event at San Francisco's Yerba Buena Center. The company is expected to provide more details about its Apple Watch, which goes on sale in April. Fast Company's Harry McCracken will report live from the event, with color commentary by other Fast Company editors.
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By the president of LUNAR design:
Why The Apple Watch Could Succeed (Even If It Fails)
Co.DesignWearable tech is not about which watch wins the battle for users' wrists. It's about who has the best platform. -
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Apple is basically blogging its own event here:
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There are so many rumors about the Apple Watch. We are still updating our Scorecard with new ones:
Apple Watch Rumor Scorecard: The True, The False, And The Unverified
Fast CompanyWe've followed the Apple Watch rumors and predictions for months. Here's where we see which ones were the real deal. -
I set my clock back an hour. Where is everybody? #AppleLiveby Eddy Cue via twitter 3/9/2015 4:14:14 PM -
Fascinating how “I don’t know what Apple is doing” comes out of people’s mouths as “Apple doesn’t know what it is doing.”by monkbent via twitter 3/9/2015 4:14:34 PM -
Wrists may never look the same again. #AppleEvent
by Fast Company via Scontent.cdninstagram 3/9/2015 4:14:46 PM -
For me, I mean, I'm just not sold on it all around. What could be interesting are the retail partnerships (could I walk into a store, take something off the shelf, and walk out with an Apple Watch paying automatically?), and of course, some app curveball that none of us sees coming. -
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Yes. I'd look at the smartphone industry as proof of this constraint. Consider the fact that even Apple has trended to make their phones bigger, there's certainly a consumer demand for larger screens when it comes to content. You can just do more with the real estate.
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Noah, that reminds me how much things have shifted. Looking at your watch used to be this insulting thing to do during lunch with someone. Then the rude thing became looking at your phone, which was of course sitting on the table, during lunch. I feel like the Apple Watch could just reinstate looking at your watch as the rude gesture, rather than eliminating some of these awkward or invasive social moments.
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In terms of topics, we have 20 rumors about the price of the Watch, 10 about its components and 9 about the number of Watches Apple will sell. Then 7 about its battery life:
Apple Watch Rumor Scorecard: The True, The False, And The Unverified
Fast CompanyWe've followed the Apple Watch rumors and predictions for months. Here's where we see which ones were the real deal. -
Getting psyched backstage listening to I Lived by @OneRepublic.by Tim Cook via twitter 3/9/2015 4:55:11 PM -
@MarkWilson: I find it hard to believe that Apple will promote the idea that you should keep your phone in your pocket/bag. So it has to make the case for Watch as providing value on its own even though at this point it's an expensive accessory to the iPhone. -
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I hear Apple's going to announce the cancellation of the Watch project due to lack of interest.by kfury via twitter 3/9/2015 4:59:24 PM -
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For those wondering: the final total on rumors for this event today? It's 85, including for the Apple Watch, iOS, Apple TV, and MacBooks. We will updating the Scorecard live as the rumors are confirmed or not:
Apple Watch Rumor Scorecard: The True, The False, And The Unverified
Fast CompanyWe've followed the Apple Watch rumors and predictions for months. Here's where we see which ones were the real deal. -
You can watch the live stream, which starts any minute, at this link (but don't leave us now -- open the stream in another tab so you can join our ongoing commentary!)
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Who but Apple lovers could Cher for Apple TV getting HBO a couple of years late. $15 a month for HBO Now.by swildstrom via twitter 3/9/2015 5:09:41 PM
