The peppy pop music we're hearing is "Latch" by Disclosure, Shazam tells me.
In theory, we should be underway in the next minute or so.
The clip seems to say, "China, we're making a super duper expensive gold watch, and we really need you to buy a few."
Not super confident the stream is going to hold up. Glad @harrymccracken is in the room.
Gotta say, the Apple livestream is pretty solid!
David, I'll meet you at Chris' desk.
Doing the math as Tim Cook talks store openings, about 10% of Apple stores will soon be in China.
Cook is talking Apple TV. Specifically, he's talking HBO. "We love HBO." Praising the Sopranos, Entourage, Sex in the City, Veep...
Cheer goes up with HBO mention.
Apple TV gets exclusive on HBO Now, the Internet-only streaming service from HBO for $14.99 per month. How long is it an exclusive I wonder?
HBO will be $14.99 a month. Launching in April, in time for the new season of Game of Thrones.
It's a great idea for HBO to launch HBO Now on Apple TV, because it will allow them to scale the technology of the service before full rollout--and in a really high profile way. HBO has had some real difficulties with the stability and reliability of their HBO Go platform in the past.
And our first rumor is confirmed.
I don't currently subscribe to HBO even though I have cable. I'm tempted by HBO Now, though, for reasons which are only partially practical and technical.
Apple TV going from $99 to $69, which is not great news for its only real rival, Roku.
HBO Now + $69 = Apple TV no longer a hobby for Apple
Apple TV has sold 25 million units in 9 years. That's a tiny market compared to the iPhone which has sold 700 million units in less time. Remember when Jobs called Apple TV a "hobby"?
I'd be shocked if Apple doesn't release an updated Apple TV this year
2500 banks now support Apple Pay. Almost 700,000 retail locations accept it. 40,000 Coke machines!
I think they're selling off the old Apple TVs in advance of a new one.
I also believe HBO is just the beginning of new media services for Apple.
All major car makers support CarPlay (which I'll never get in my 2014 Focus, sadly).
It does seem that there will be no new Apple TV announced. That would make our first rumor that proved false.
@HarryMcCracken: you'll get in your future Apple Car
Apple is promoting their impact on health and fitness moments after bragging about its install base in Coke machines. Can you have it both ways?