Apple's March 2015 Spring Forward Event

At noon on March 9, Apple will hold a media event at San Francisco's Yerba Buena Center. The company is expected to provide more details about its Apple Watch, which goes on sale in April. Fast Company's Harry McCracken will report live from the event, with color commentary by other Fast Company editors.

3rd & 7 37yd

Apple Watch starts shipping April 24, with pre-order beginning April 10.

by Noah Robischon via Fast Company 3/9/2015 6:32:37 PM
@HarryMcCracken: If you have to ask, you can't afford it!

by David Lidsky via Fast Company 3/9/2015 6:32:45 PM
Apple Watch Edition starts at $10,000

by Joel Arbaje via Fast Company 3/9/2015 6:33:05 PM
Cook is recapping the morning's news.

by Harry McCracken via Fast Company 3/9/2015 6:33:21 PM
Apple crushed it. Just crushed it. Doubters are going to look silly cc @jamesallworth

by monkbent via twitter 3/9/2015 6:34:01 PM
Cook is doing the traditional thanking of the team.

by Harry McCracken via Fast Company 3/9/2015 6:34:37 PM
Harry, when you go over for the wrist-on demos, can you find out why the thinner version of the watch costs more than the thicker one?

by Noah Robischon via Fast Company 3/9/2015 6:35:09 PM
Did we see anything new today that we didn't know about the Apple Watch last week?

by Mark Wilson via Fast Company 3/9/2015 6:35:25 PM
@MarkWilson: Most of the pricing, Jony Ive's sideline as a metallurgist

by David Lidsky edited by Noah Robischon 3/9/2015 6:35:56 PM
We know what the icon for the Apple Watch app on your iPhone will look like, I don't think we saw that before.

by Noah Robischon via Fast Company 3/9/2015 6:36:17 PM
I'll try! Heading out there in a moment. They often cheerfully decline to answer any question the least bit off the beaten track.

by Harry McCracken via Fast Company 3/9/2015 6:36:33 PM
That notebook is the most impressive thing I saw today.

by David Lidsky edited by Anjali Mullany 3/9/2015 6:36:48 PM
Godspeed, Harry.

by Chris Gayomali via Fast Company 3/9/2015 6:36:50 PM
Via: The Message's live blog.

by Noah Robischon via D262ilb51hltx0.cloudfront.net 3/9/2015 6:37:57 PM
And scene.

by Mark Wilson via Fast Company 3/9/2015 6:38:20 PM
I will be back with a report from the demo area once I can elbow my way in. Talk amongst yourselves in the meantime. I'll even give you a topic: "The Apple Watch is neither an apple nor a watch."

by Harry McCracken via Fast Company 3/9/2015 6:38:22 PM
Harry, I did not know you were presenting us with a zen koan today. There goes the rest of my day.

He's right of course. Is this a ridiculously small iPhone or a watch with too many features?

by Noah Robischon 3/9/2015 6:39:10 PM
Watch has enough pent-up demand to sell well initially, but did they do enough to make the general consumer feel they have to have it?

by David Lidsky via Fast Company 3/9/2015 6:40:10 PM
Okay, real quick: Rank the announcements from today's event.

by Noah Robischon via Fast Company 3/9/2015 6:41:34 PM
This was a more polished pitch than six months ago but it did still lack a strong argument for precisely how this fits in.

by David Lidsky edited by Anjali Mullany 3/9/2015 6:41:40 PM
@NoahRobischon: MacBook, Watch, HBO/Apple TV, Research

by David Lidsky via Fast Company 3/9/2015 6:42:06 PM
If Americans wanted to improve their collective health, I don't think they've been waiting around for Apple to give them permission

by David Lidsky via Fast Company 3/9/2015 6:43:18 PM
1. Macbook 2. Health Research 3. Watch 4. HBO 5. Apple TV

by Noah Robischon via Fast Company 3/9/2015 6:43:22 PM
@NoahRobischon: In what universe do people care more about medical research than TV?

by David Lidsky via Fast Company 3/9/2015 6:43:51 PM
Still updating our Rumor scorecard with all that was verified. See which rumors and prediction were right and which were flat out wrong:
Apple Watch Rumor Scorecard: The True, The False, And The Unverified
Fast CompanyWe've followed the Apple Watch rumors and predictions for months. Here's where we see which ones were the real deal.

by Kevin Ohannessian via Fast Company 3/9/2015 6:43:59 PM
Hey watchers, send us your list and I'll throw it into the feed.

by Noah Robischon via Fast Company 3/9/2015 6:44:06 PM
The iOS ecosystem bootstrapped by the PC/Mac. The Watch ecosystem bootstrapped by the iPhone.

by stevesi via twitter 3/9/2015 6:44:47 PM
Still so many pricing questions: What the prices per band. Which, if any, bands are available for purchase separately?

by John Gruber via twitter 3/9/2015 6:45:35 PM
What can you do with the watch when you don't have your iPhone with you? Music? Fitness?

by cdixon via twitter 3/9/2015 6:45:59 PM
Long line for demo room.

by Harry McCracken via Fast Company 3/9/2015 6:46:07 PM
So think about that:

One of the most prominent venture capitalists and product guys (Chris Dixon) just sat through a 100-minute presentation and has no idea what he can do with the Watch without a phone present.

by David Lidsky edited by Anjali Mullany 3/9/2015 6:47:17 PM
Apple event is a like a good magic show: Sometimes the easiest way to create an illusion is to simply hide the most obvious part of the trick?

by Noah Robischon via Fast Company 3/9/2015 6:54:24 PM
Let's talk about ResearchKit for a minute, because I do have some serious questions on that. This is from Apple's press release on the software framework:

"ResearchKit also makes it easier to recruit participants for large-scale studies, accessing a broad cross-section of the population—not just those within driving distance of an institution. Study participants can complete tasks or submit surveys right from the app, so researchers spend less time on paperwork and more time analyzing data. ResearchKit also enables researchers to present an interactive informed consent process. Users choose which studies to participate in and the data they want to provide in each study."

by Noah Robischon edited by Anjali Mullany 3/9/2015 6:55:25 PM
$17K for the baller #AppleWatch http://pbs.twimg.com/media/B_rU5bAWwAAzuxT.png

by Kevin Sintumuang via twitter 3/9/2015 6:55:58 PM
Which studies will be permitted to use ResearchKit, and who will determine that? Apple?

by Noah Robischon via Fast Company 3/9/2015 6:56:32 PM
@NoahRobischon: and you believe ResearchKit is that magic?

by David Lidsky via Fast Company 3/9/2015 6:56:44 PM
Will private companies be allowed to access ResearchKit? Will it cost money?

by Noah Robischon via Fast Company 3/9/2015 6:56:56 PM
Ha, no David just the opposite - the illusion is what you can do with the Watch that does or does not require your phone to be paired or present. All of that is still unclear. Notice that they did not reveal anything new about the internals of the Watch?

by Noah Robischon via Fast Company 3/9/2015 6:57:52 PM
@NoahRobischon: Right. Well I just took that as them honing their presentation

by David Lidsky via Fast Company 3/9/2015 7:00:17 PM
Apple says the entire computer architecture is right there on a single chip that fits inside the Watch. Apparently that includes GPS? Bluetooth?

by Noah Robischon via Fast Company 3/9/2015 7:04:05 PM
Women not being involved in the creation of Apple products is reflected by HealthKit tracking calories, BMI, sleep, etc. but not periods.

by kashhill via twitter 3/9/2015 7:05:41 PM
The worst thing about that new Macbook? A new cable. Which means a whole new set of cords will be added to the USB landfill drawer in my apartment.

by Noah Robischon via Fast Company 3/9/2015 7:06:05 PM
Noteworthy: No slide showing “starts at $10,000”. Cook simply said so.

by John Gruber via twitter 3/9/2015 7:06:29 PM
@NoahRobischon: But beyond that it's the most environmentally friendly laptop ever devised

by David Lidsky via Fast Company 3/9/2015 7:06:58 PM
Alright, folks, this was fun. Thanks for letting me be part of it.

by David Lidsky edited by Anjali Mullany 3/9/2015 7:07:45 PM

Sections

Apple's March 2015 Spring Forward Event

Apple Watch Rumor Scorecard: The True, The False, And The Unverified

Sites & Partners

Services

Log In Using Your Account

Munster, IN (46321)

Today

Tonight

Apple's March 2015 Spring Forward Event

Apple Watch Rumor Scorecard: The True, The False, And The Unverified

Sites & Partners

Services